--------- EPISODE CHAPTERS ---------
(0:00:06) - The Power and Definition of Brands
(0:11:17) - Differentiating Personal and Company Brands
(0:19:31) - Business Startup and Principles of Branding
(0:24:02) - Impact Model
(0:39:59) - Relevance of Business Storytelling
(0:46:16) - Creating Value and Engaging Your Audience
(0:52:06) - Making the Most of Life
--------- EPISODE CHAPTERS WITH SHORT KEY POINTS ---------
(0:00:06) - The Power and Definition of Brands
Kevin Finn is a CEO, author, speaker and designer who built his business from home, working with local, regional, national and global clients.
(0:11:17) - Differentiating Personal and Company Brands
We examine personal and company brands, the differences between manufactured and strong brands, and Apple's use of simplicity.
(0:19:31) - Business Startup and Principles of Branding
Kevin Finn shares advice on setting up a business, exploring 20th and 21st century branding, and using money for social responsibility.
(0:24:02) - Impact Model
Michael Lastoria's pizza shop in Washington, paying staff a living wage, resonated with the community, emphasizing the importance of an impact model in 21st century business.
(0:39:59) - Relevance of Business Storytelling
Kevin shares six questions to understand customers and craft stories that show how their story fits into customers' lives, emphasizing an impact model and avoiding leveraging hot topics.
(0:46:16) - Creating Value and Engaging Your Audience
Kevin shares six key questions to create a communications platform and discusses the importance of impact models for 21st century businesses.
(0:52:06) - Making the Most of Life
We explore communication, marketing, and 21st century advice, believing in oneself, collaboration, and making the most of life.
--------- EPISODE CHAPTERS WITH FULL SUMMARIES ---------
(0:00:06) - The Power and Definition of Brands (11 Minutes)
Kevin Finn is a CEO, author, speaker, and designer who has worked with some of the biggest names and agencies in the world. He started his career in Dublin, and moved to New Zealand and Sydney to gain more experience in the graphic design world. He then moved to a remote part of Western Australia, and put his skills to the test by running his business from home, all while working with local, regional, national and global clients. He used relationships and referrals to find international clients and get his work out there. This is an inspiring story of his journey from the back bedroom to the global stage.
(0:11:17) - Differentiating Personal and Company Brands (8 Minutes)
We examine how personal and company brands can be distinguished, and discuss the distinctions between a manufactured personal brand and one that is strong and consistent. We also look at the example of Apple and how they employ simplicity to dominate categories, but also the risk of product brands becoming more recognizable than the parent company.
(0:19:31) - Business Startup and Principles of Branding (4 Minutes)
Kevin Finn shares his experience of setting up a company when he moved to East Kimberly, and how he had to learn the business side of things quickly. He advises to keep it simple and look for opportunities to partner with someone with business experience, read about how businesses operate, and find a business coach to help you troubleshoot and get advice. We also explore the differences between 20th and 21st century branding, and how businesses have shifted from making money to using it for social responsibility.
(0:24:02) - Impact Model (16 Minutes)
We discuss the importance of making an impact model the central tentpole of a business in the 21st century. Clarity on business values and objectives can help organizations attract the right talent, and having an impact model can increase relevance and return. We explore the example of Michael Lastoria, who set up a pizza shop in Washington and chose to pay his staff a living wage, and how this resonated with the surrounding community.
(0:39:59) - Relevance of Business Storytelling (6 Minutes)
We explore how businesses can tell their story in a more meaningful way that resonates with their customers. Kevin shares his six key questions that can help businesses understand their audience and craft stories that show how their story fits into their customers. The importance of making an impact model the central tentpole of a business is discussed, as well as the dangers of leveraging hot topics to take advantage of customers.
(0:46:16) - Creating Value and Engaging Your Audience (6 Minutes)
We discuss how businesses can create a deeper connection with their customers by understanding the intangible value they provide and how to best communicate that value to their audience. Kevin shares his six key questions that can help businesses tell their story more effectively and provides an example of how to use these questions to create a communications platform. We also discuss the importance of impact models in businesses of the 21st century and how to make sure a business can live up to its story.
(0:52:06) - Making the Most of Life (9 Minutes)
We {explore} books related to communications, marketing, and the 21st century, as well as the best and worst advice Kevin has ever received. We learn about the importance of believing in yourself and the impact of having 1% doubt or overriding 99% belief. We also discuss the problem with the hustle mentality and the importance of collaboration. Finally, we {examine} how to make the most of our one-shot life, and how it is important to make decisions now rather than waiting for someone else to do it. Kevin shares his own story and the book he wrote, Brand Principles: How to Be a 21st Century Brand.
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