This episode with Brad Moran provides a raw and deeply insightful look into the realities of entrepreneurship, resilience, and leadership under pressure. Gain valuable lessons on solving meaningful problems, raising capital, and navigating the emotional journey of building a company. Don’t miss this opportunity to learn from someone who has lived every stage of the founder journey, from rock bottom to major exit.
[01:04] Introduction to Brad Moran and his entrepreneurial journey
[02:45] Early life transition from the UK and lessons from sport
[06:40] First startup NoQ: pivots, challenges, and exit from the company
[09:52] Founding CitrusAd and raising capital with just an idea
[11:20] Translating discipline from sport to business under pressure
[15:58] The mental and physical cost of the founder journey
[22:34] How Brad approached raising capital with no product
[27:07] What Brad looks for when investing in founders
[32:40] The loneliness of entrepreneurship and the “Frodo & the Ring” analogy
[43:01] Solving a real problem vs. building a solution and hoping it fits
[50:03] B2B vs B2C: choosing the right business model
[53:10] The truth behind high valuations and Silicon Valley dynamics
[1:00:58] The CitrusAd exit story: setbacks, resilience, and one phone call that changed everything
[1:07:05] Life after the exit and staying on with Publicis
[1:10:16] Best advice received and wisdom gained from the journey
[1:14:10] Message for aspiring entrepreneurs and understanding your “why”
[1:18:09] How to connect with Brad Moran
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Grab a copy of my book You've Got One Shot and book a deep dive session on business strategy, tech, and growth at:
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