This episode is a raw, practical conversation about resilience, authenticity, and building a brand that lasts. Former NFL player turned keynote speaker and podcast host Marques Ogden returns to the show to share how he went from the penthouse to the outhouse and back again, and what he's learned about personal branding, vulnerability, and turning a podcast into a business. Whether you're rebuilding after a setback, growing your personal brand, or looking to monetize your audience, this episode gives you a clear playbook for moving forward.
[01:51] Welcoming Marques Ogden back to the show, a returning guest from Season 1
[02:55] Marques' story, from Howard University and the NFL to building a construction company
[03:30] How ego cost him everything, from running a company to working as a custodian
[04:38] Facing divorce and IRS debt, and rebuilding all over again
[05:30] The four V's: visualize, vocalize, vote, and venture out
[07:11] How the Get Authentic podcast was born, and why you should never fake it till you make it
[10:38] "Vulnerability creates connectivity" and why being real builds trust
[11:21] Personal branding tips for anyone just getting started
[13:45] The two powerful M's of a brand: your mission and your mantra
[15:31] Choosing kindness over bravado in a world that rewards toughness
[19:56] How to monetize a podcast, and the three things every sponsor wants to know
[22:58] Building sponsorship packages: pre-roll, mid-roll, post-roll, and more
[23:50] Surveying your audience and finding the right sponsors and JV partners
[25:46] Knowing your listeners: demographics, peak listening hours, and testing topics
[27:15] Where to connect with Marques and get his free app
[28:20] Final words: "In times of extreme darkness, focus on the light"
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Grab a copy of my book, You've Got One Shot, and book a deep dive session on business strategy, technology, and growth at:
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Featured Tools & Partnerships
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