In an ever-evolving beauty landscape, authenticity and quality are everything. That’s what makes Belle & Capri, a clean, high-performance skincare brand, such a standout. Founded by Cassiah Setnar—a mom, formulator, and influencer—the brand blends science-backed ingredients with a deeply personal mission. And thanks to its partnership with the innovative platform Shoply, Belle & Capri is reaching new audiences, while empowering everyday people to become influencers in their own right.

The Brand: Belle & Capri

Named after Cassiah’s daughters, Belle & Capri is more than just a skincare brand—it's a labor of love. Cassiah set out to create products that were clean, effective, and affordable, and her passion shines through in every formula.

“Our products are clean, they're effective, they're affordable—and they work,” Cassiah shared. “That’s what Belle & Capri is all about.”

Each product is designed with intention. From the gentle Ageless Eye Cream made with plant-based bakuchiol (a natural retinol alternative), to the ultra-hydrating Advanced Night Cream with a calming lavender scent, Belle & Capri’s offerings cater to all skin types without compromising on results.

Science Meets Nature

What sets Belle & Capri apart is the use of clean, clinically supported ingredients. Their formulas avoid harsh chemicals, relying instead on plant-powered actives that are just as effective—if not more—than traditional counterparts.

Cassiah emphasized:

“In clinical trials, bakuchiol has been shown to be just as effective as retinol. It’s gentle enough for the tops of the eyelids—and that says a lot.”

This kind of efficacy, combined with safe, nourishing ingredients, allows users to build a daily routine they can trust.

The Shoply Partnership

Belle & Capri's reach has grown significantly through Shoply, a social commerce platform that connects brands with influencers and creators. The platform allows anyone—from skincare enthusiasts to pro influencers—to promote products they believe in and earn commissions along the way.

“Shoply gives people the opportunity to share amazing products without having to create a brand themselves,” explained host Craig. “It’s social commerce at its best.”

Cassiah agreed, adding,

“Everyone is an influencer. If you’re sharing what you love with your circle, you already have influence.”

Affiliate Opportunities: The Bundle

For those interested in promoting Belle & Capri, Shoply offers an Affiliate Bundle featuring 14 full-sized products. It’s designed for unboxing, testing, and integrating into daily routines—giving affiliates the experience they need to authentically share with their audiences.

“You’ll get everything you need to start using, loving, and recommending these products,” said Cassiah.

Plus, Belle & Capri backs affiliates with professional branding and marketing materials, so creators can focus on what they do best—sharing their favorite finds.

Expanding Globally

Belle & Capri currently ships across the U.S., Canada, and Australia, with plans to expand into Hong Kong, Greater China, and Europe in partnership with Shoply’s growing distribution network.

The Swan Effect

One of the most touching parts of Cassiah’s story is the inspiration behind Belle & Capri’s swan logo. The symbol reflects both beauty and strength—graceful on the surface, but always working hard underneath.

“It reminded me of women and people in general—we make things look easy, but we’re hustling underneath. And that’s our skincare too. It feels beautiful going on the skin, but it’s working hard for you.”

What’s Next for Belle & Capri?

Cassiah teased exciting things ahead, including new body care products and another lip product in development. As the brand continues to grow alongside its community, Belle & Capri stays grounded in its mission: to make clean, effective skincare accessible—and beautiful—for all.

Ready to Share Belle & Capri? Whether you're a skincare lover, content creator, or just someone looking to recommend something great, the Belle & Capri + Shoply partnership is all about making genuine sharing simple and rewarding.

👉 Learn more about the affiliate bundle and how you can join this growing movement at Shoply.
👉 Get your Belle & Capri products here.

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